Make Your Content PRE-Sell
1 rating since posting on Wednesday, May 2, 2007
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I love this book. I read it straight through, in one sitting. And then read it again. It's that good, IMO. Not only that, but it's so full of great information, a second read was a must. Make Your Content PRE-Sell is a free e-book written by Dr. Ken Evoy and addresses the issue of effective selling on the Internet. Dr. Evoy contends that the most important thing to do when trying to get that "most wanted response" from your web site visitors is to sell yourself. You do this by finding your voice and never going for a hard-sell. Tell your visitors about your experiences, your stories, your victories and losses. Essentially, show them that you can be trusted. That you are a real person and not someone just trying to sell them something. Provide them a friendly face, if you will. I don't want to re-write the book, so I'll leave it at that. ;) The e-book is fun and easy to read and there is no tech lingo that will have you scratching your head. If you truly want to learn to write for the Web effectively, you can grab the book from www.romantic-oregon-coast.com/MYCPS - Tony , posted 05/02/07 |
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