More About Me
Enterprise software, CRM, customer relationship management, ESM, enterprise system management, portal software, BI, business intelligence software, analytics software, marketing automation, NLP, IT services, ASP, MSP, internet, online marketing, online advertising, financial services, management consulting
David Zinman is vice president of marketing & product management for Banter. His marketing experience includes positions as vice president of marketing and business development for Avasta and vice president of marketing for CoVia. Dave also founded Focalink, the pioneer of B2B applications for online marketing. The company merged with ClickOver to form AdKnowledge, which was then successfully sold to Engage. Prior to Focalink, where he also served as CEO and vice president of marketing, Dave was a technology consultant to Fortune 500 companies at Deloitte & Touche. He also worked in marketing, sales and strategic planning for MetLife. Dave is an active evangelist, with appearances on CNN, CNNfn and NPR, as well as conducting numerous speaking engagements and university lectures. He holds an MBA degree from Stanford University and a Bachelor of Arts degree from Tufts University.
Entrepreneurship, business planning, fundraising, building teams, positioning, segmentation, category definition, product management, roadmap, launch, marketing strategy, business development, corporate development, M&A, partner management, channel management, product marketing, pricing, market research, competitive analysis, PR, media & analyst relations, naming, lead generation, sales cycle optimization, ROI analysis, collateral production, speaking, writing, customer support
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